Discuss the rationale and impact of the decision on company law Assignment

Discuss the rationale and impact of the decision on company law - Assignment Example The conflict between the personal opinion of judges and the legal provisions of the law has been in existence for years, and this conflict has resulted in the determination of cases in a manner that does not reflect the legal provisions. However, under the case Salomon v Salomon & Co Ltd [1897] AC 22, the supremacy of the law as the principle that guides courts in determining cases was cemented. This is because; in both the High Court and the courts of appeal, the judges held that the merit of the case Broderip v. Salomon [1985] 2 simply warranted the consideration of Salomon Ltd as an ‘alias’, thus allowing for the treatment of Salomon Ltd and Mr. Aron Salomon as one and the same thing (Rickett, 1998:16). Therefore, the High Court and the Court of Appeal ruled that Mr. Aron Salomon was responsible for paying the debts incurred by Salomon Ltd. However, the House of Lords unanimously overturned the ruling, by holding that the opinions and personal perspectives of the judges were subordinate to the provisions of the law, and the provisions of the law under Companies Act (1862) had provided that a company could be incorporated for as long as it had seven members, regardless of whether the members contributed to the company in any substantial way or whether they were just mere individuals enlisted as part of the company ownership (Sealy, 2010:36). Thus, the relevance of the case Salomon v Salomon & Co Ltd [1897] AC 22 in company law is that it cemented the position of law as the principle reference for which the courts should base their judgments, while placing the opinion and fair judgment of the juries subordinate to the principle of the law. This is considering the fact that judge Vaughan Williams J. of the High Court had applied his opinion in ruling the case Broderip v. Salomon [1985] 2, whereby he opined that as opposed to the application of the legal provisions of Companies Act 1862 in the case, it was a bit more

Measurement of People Equity Essay Example | Topics and Well Written Essays - 750 words

Measurement of People Equity - Essay Example It has been viewed that the business organizations intend to invest substantial amount for managing human capital for the purpose of investing their valuable resources wisely. The different business organizations generally focus upon the aforesaid constituents of people equity in order to increase their operational standards as well as business performance by a significant level. In relation to assess people equity, a survey is often regarded to be a better tool for measuring people equity. This is due to the reasons that a survey is generally cost-effective to acquire information from the respondents relating to people equity and most importantly it facilitates to distinguish between high and low performances. Moreover, the tool of survey not only estimates the elements of people equity but also its drivers along with enablers. Additionally, one of the major advantages of using a survey tool in order to measure people equity is that it swiftly captures all the three valuable constit uents of people equity which ultimately assists the organizations to successfully measure their people equity. Conversely, there also lay certain significant drawbacks while using a survey tool to measure the constituents of people equity. The drawbacks include inflexibility, difficulty for the respondents to recall valuable information against any sort of controversial questions, probable chances of vagueness and misconceptions (Schiemann, n.d.). Determination of Employee Perception The aspect of employee perception is primarily considered to be an imperative feature which tends to make vast difference in maintaining the workplace quality. On the basis of the responses to the questionnaire relating to people equity, whether the â€Å"perception is reality† can be determined by taking into concern certain valuable conditions. In this similar context, whether the â€Å"perception is reality† can easily be determined if the personnel of a particular organization bear the appropriate behavior with the strategies of the organization and if the staff possess the talents as well as necessary information as well as resources to implement the organizational strategies. Moreover, whether the â€Å"perception is reality† can also be determined if the employees of the organization bear superior level of commitment along with involvement in completing their respective job tasks. There lie certain effective practices in order to handle employee perception when the concerns of the employees are not believed to be valid. In order to handle employee perception, the organizations should direct or administer their working personnel to possess the accurate behavior aligned with organizational strategies. Moreover, the organizations can handle the perception of the employees by providing effective training along with valuable information to the employees for the purpose of executing business strategies. In order to assure the concerns of the employees, the or ganizations might provide the disconfirming evidence that by not directing the employees to possess exact behavior aligned with organizational strategies, the organizations cannot invest their valuable resources wisely in relation to people equity (Mardiana, 2012). Priority of the Actions Relating to Public Equity In relation to people equity, the highest priority actions include the introduction as well as the development of human resource (HR) systems and formation of innovative technological advancements. Moreover, the other priority actions include organizing a sound organizational structure and effective leadership. These particular actions need to be executed by the business organization in order to diminish significant gaps in alignment and engagement of the employees. Moreover, apart from diminishing

Auditing Standards: Objectives and Importance

Auditing Standards: Objectives and Importance Introduction The regulatory environment makes it mandatory that organizations such as limited liability companies must be audited by an independent external auditor qualified under the regulations of professional bodies internationally or nationally to ensure that the company is working in accordance to the company law set by respective countries. An external auditor functions as an independent body appointed by and reports to shareholders to express an opinion whether the financial statements are prepared, in all material respects, true and fair and in accordance to the applicable financial reporting framework (Pflugrath G., Martinov-Bennie N. and Chen L., 2007). In reporting to the shareholders, the auditor provides reasonable assurance whereby they do not guarantee financial statements are free from material misstatements but rather at an acceptable level. Professional bodies worldwide carries a duty to set auditing standards to play a role of assisting auditors in performing duties in order t o provide high level of confidence to intended users of the Financial Statements (Noreen, 1988; Siegel et al., 1995; Wotruba et al., 2001). Main Report Development of auditing standards There are three regulatory environments which govern statutory audits and one of them is auditing standards. At International level, the International Federation of Accountants (IFAC) is the global organization for the accounting profession. An independent standard-setting board under IFAC is known as the International Auditing and Assurance Standards Board (IAASB). The IAASB developed the International Standards on Auditing (ISAs) to be carried out on audit engagements. As for National level, regulations differ as there are various standard setting bodies which choose to adopt the ISAs by modifying it or to set their own standards to suit according to individual countries. In Malaysia, the Malaysian Institute of Accountants (MIA), a member of IFAC is responsible in developing the Malaysian Approved Standards on Auditing (AI) which adopts the modified ISAs. However, the latest development states the implementation of a new board which is the Audit and Assurance Standard Board (AASB) (Cosserat and Rodda, 2009). Importance of the auditing standards. An auditing standard is a form of the current best practice applicable in statutory audit engagements by approved auditors which sets a minimum level of technical proficiency to assure work done is of high quality auditing and at the same time providing high level of assurance ( Jubb and Houghton, 2007; Simnett, 2007). It is a form of benchmarking the intensity of achieving objectives of the professional bodies in being a role model in the accounting profession as stated by Watkins et al. (2004), and also safeguarding the position of auditors whilst auditing financial statements. Through professional and ethical standards such as independency and integrity, Alfredson, K. et al. (2005) states that auditors carry out detailed works to value a subject matter whether it is of true and fair view. Once a conclusion is made, the opinion obtained would determine the level of confidence the public would have towards the financial statements (Alfredson, K. et al., 2005). This adds on to reducing the risk factor faced by users of the financial statements (Martinov, 2004) as it deters directors of an entity to carry out fraudulent activities. At the same time, it also indirectly strengthens the audit profession as the public would have an increased confidence level leading to a better impression towards auditors in general (Simnett, 2007; Dellaportas, Senarath Yapa and Sivanantham, 2008). As procedures of performing a statutory audit is consistent and of principles-based, it becomes less rigid and flexible to be implemented on the audit works carried out on financial statements. Aside from that, as agreed by Noreen, 1988; Siegel et al., 1995; Wotruba et al. (2001); it may be able to reduce time factor as auditors are able to plan and analyze which area are crucial to be tested more and vice versa because they are already well-versed with the audit procedures set by the standards. Nevertheless, this may pose as a threat because the use of their own judgement becomes too subjective and thus, they may tend to be too lenient during audit procedures and bypass on important matters. Auditors could even intentionally choose not to perform so much detailed work and just state financial statements as true and fair since knowingly for the past history, it has been stated as so (Jones et al., 2003; Herron and Gilbertson, 2004). From this matter, it can be of advantage to directors to conduct fraudulent activities because auditors can only consider an opinion on fraud but not able to detect and prevent it. It is the duty of the management and directors to attend to fraudulent possibilities in a company. With that said, they may opt to not comply intentionally by refusing to disclose grey areas in its financial statements or relevant information needed to perform the audit (Cosserat and Rodda, 2009). While stating to be able to achieve high quality audits worldwide, a handful of countries still implement their own auditing standards to suit their national legislations and traditions (Samuels and Piper, 1985; Tarca, 1998; cited in Dellaportas, Senarath Yapa and Sivanantham, 2008). This is probably due to the fact that there are still many underdeveloped countries which do not have professional bodies for such a purpose as this or even countries like in the United States of America whereby they adopt a different standard which is of rule-based (Simnett, 2007). All this may inversely cause a delay and obstruction to harmonization of standards across the globe in conjunction to international convergence (Weetman, 2006). Aside from that, consistent updating and revision of standards poses a need to keep oneself updated leading to a lack of confidence while performing duties due to inaccurate execution of standards implied on audit work as there are limitations to how much one can do at a period of time . Being too technical with regulations may cause auditors to be stiff in their performance and thus, lack appreciation on findings of samples, test objects and the assessment of analytical procedures. Objectives and Activities of IAASB and AASB Work done by the IAASB is monitored by the oversight body known as the Public Interest Oversight Board (PIOB) whereby the publics interest is involved regarding proper disclosures and transparency of issues that concerns to improving the overall mission and to achieve objectives of the professional body (Dellaportas, Senarath Yapa and Sivanantham, 2008). IAASB came up with a development of a program in the year 2004, which functions to redraft the entire ISAs either partially to alter areas in the ISAs or to fully inflict new clarity conventions where applicable. The Clarity Project reached a level of completion upon verification by the PIOB and now contributes thirty-six newly clarified standards as guidelines in assurance engagement by qualified auditors worldwide (Accountants Today, June 2009). Judging from the fact that the standards now clearly identifies the objectives and obligations an auditor faces, a better understanding of the entire concept and public awareness are gained (Buchanan, F.R., 2003). The newly improved standards are by-far less technical and thus, easily to be adopted by practitioners to be implemented on procedures carried out for assurance engagement. The whole purpose of conducting the clarity project is to make the standards more appropriate and updated with the recent environment and at the same time to assist and update users of relevant information and a clearer view of utilizing each standard for the benefit of the public (Dellaportas, Senarath Yapa and Sivanantham, 2008). The confidence of the public in financial reporting activities would eventually be increased (Alfredson, K., Leo, K., Picker, R., Pacter, P. and Radford, J., 2005). It is in a way a good thing to constantly upgrade and redraft the standards to suit the current reporting environment (Humphrey, C. and Turley, S., 2006). However, there may be a slight disadvantage in the sense of making the revised standards known to its users. The professional bodies would need to conduct seminars or post notices to all members of the professional bodies to inform them of such amendments that has taken place. This eventually takes time and efforts and may even incur a slight cost to be carried out. Likewise the IAASB, the AASB plays a similar role in upholding an acceptable level of quality professional services and high ethical behaviour amongst practitioners. The MIA further justified the desire of standing-out in the standard-setting process hoping that Malaysian market can be integrated internationally so that viewpoints can be mentioned earlier instead of getting secondhand attention in order to evolve standards that are more suitable to the nature of the Malaysian market (Izma N., 2009). Implementing the ISAs by the AASB is a form of making efforts to enhance the financial markets of Malaysia in becoming more competitive and stable. At the same time, it also improves professional integrity and quality of audit works by auditors. Under the patronage of the MIA, AASB will continue to meet stringent expectations of stakeholders as well as moving towards a holistic international convergence of standards and enhance confidence of users through proper guidance in audit and assurance services. This may prove to be a good step ahead in conjunction to be inline with the harmonization of standards in the world today and also to groom the financial position of the country in order to boost confidence of the public once again (Chan and Leung, 2006). Thus, compliance with auditing standards such as the ISAs and enforcing it into objectives and responsibilities stated by the professional bodies need to be acted out quickly so as to not fall behind in time because it can be quite a lengthy process which is not achievable overnight (Izma N., 2009). Further Regulations Codes of Corporate Governance Corporate governance is the system whereby companies are directed and controlled. Cosserat and Rodda, 2009 mentioned that it is useful in avoiding matters such as conflicts of interest seen in the agency theory between the managers (agents) and the shareholders (principal). In accordance to the UK Combined Codes of best practices, the board of an entity is encouraged to form an audit committee to guard the independence and objectivity of auditors. An audit committee plays a role as an independent point of reference to turn to regarding issues of conflict between the board of directors and the external auditors. Aside from that, in order to improve external audit procedures, they have a duty to monitor the integrity of directors in preparing financial statements. Codes of Ethics The onus is always on the auditor not only to be ethical but also to be seen as ethical. The International Ethics Standards Board for Accountants (IESBA) establishes a conceptual framework for all practitioners to adhere to five rules: integrity, objectivity, professional competence and due care, confidentiality and professional behaviour. Threats to these principles are to be identified and applied with respective safeguards to mitigate it. Auditors are subjected to ethical requirements by professional bodies because the public relies on auditors to produce an independent opinion during assurance engagements (Pflugrath G., Martinov-Bennie N. and Chen L., 2007). They further elaborated that a high quality audit, comprising of professional competence and due care characteristics need to be conducted as auditors have access to confidential information of the entity. Company Law An auditor is required to perform an annual audit abiding by statutory duties to report to shareholders on whether financial statements are of a true and fair view and in accordance to approved standards. They need to be independent and diligent and state if sufficient information has been obtained and that the company has kept proper records according to the law. The auditor must also list out deficiencies of their findings in the auditors report. The company law also determines the rights, appointment, removal and resignation of auditors and the liability of auditors to shareholders and third parties (Cosserat and Rodda, 2009). Conclusion The outcome of these findings discussed has added knowledge to a better understanding of the entire audit and assurance cycle. The duties of an external auditor must be based on appropriate conceptual frameworks developed either internationally or nationally according to the suitability of respective countries. They need to perform a statutory engagement required by the company law, which is of high but not absolute assurance that the financial statements are free from material misstatements. An overview of the establishment of auditing standards, its objectives and importance to benchmark the quality of auditors in performing duties and corporate governance, company law and ethical codes as additional regulations in enhancing the role of auditors were identified. Furthermore, the main idea of distinguishing IAASB and AASB on its functions and activities in the world today has added knowledge to the depths of ones mind. Thus, the respective standards-setting boards need to further en hance and strengthen its actions and procedures in order to achieve international convergence and quality standards to serve the public better and increase in its objectivity effectiveness.

Critical Analysis on a Tina Modotti Photograph Essay -- Papers

Critical Analysis on a Tina Modotti Photograph Tina Modotti was from a very poor working class society. She was brought up in the northeast part of Italy, in Udine, Friuli. She was born at the tail end of the industrial revolution, in 1896. However, you could say, by all means, that her village hadn't changed the slightest since the seventh century. She lived vigorously throughout her childhood, working endless hours in a silk-textile factory to earn a cash flow and to support the family through starvation. After their father had abandoned them when Tina was twelve and fled to America, the land of dreams, to repeat, Tina was the family's sole breadwinner, and played an essential role in the escape from starvation and the gradual escape to San Francisco. Finally, in America she immediately found work, however it was a similar kind of sweatshop labour she was used to in Italy, but the modern land and the general experience itself filled her with self believe and self esteem. The photograph represents a metaphoric symbol of a pair of working class puppeteer hands and one of them is controlling the other. It is symbolizing the way the government controls the working class, as if the working class were puppets themselves. It is an extremely clever metaphor. They are compared to the government and the government seems to be deciding the fate or even controlling the working class's life. The immense, rough hand above represents the government and therefore, controlling the feeble, knotted one below. In my opinion, the photograph by Tina Modotti symbolises power above all else. There is also a great contrast in the lighting. Firstly, b... ...e) rapped in thick wire. It is being controlled by all the other feet, who are the puppeteers. They are the rich class so therefore, they marginalise the poor because of there lack of money and even freedom. The central foot's fate is in the hands of all the other personalities (feet). Like Tina Modotti's photograph, my piece of art would represent a metaphor, showing how the rich dictate and marginalise the poor. Similarly, how we spend money ad fuss over unnecessary items, for instance a pair on expensive Nike trainers or a pair of golden ear rings. On the other hand, the poor, inn most cases, can't even afford education, or even health services, which is vital for our survival in life. In conclusion, this is what I would like my message to be, I would hopefully try a produce one similar through my piece of art work.

Response to Shakespeare Essay

The key character within the mechanicals is Bottom. In the Hoffman version he presents Bottom as a useless dreamer and even gives Bottom wife who actually says ‘he is a useless dreamer’. He is also portrayed as a bit of a town clown as he begins to perform in front of the town people a couple of kids pour red wine all over his white suit. The crowd that has gathered then begins to laugh and no one goes to comfort him or try and catch the kids that poured the wine, they just stand and laugh at him. In the noble version he is portrayed as a larger than life character that everyone appears to love. The actor that has been cast to play this part, who is larger than any other actor in the film, reinforces this larger than life character. The nest group of characters that Shakespeare throws upon the audience are the fairies, which I mentioned earlier. He takes the audience straight to the heart of the fairy world by showing the King and Queen of fairies, Oberon and Titania. They appear to be having a fight, or a lover tiff and this appears to have a direct affect on the mortal world as when they are arguing the weather is wet and stormy. Also because of this argument between the King and Queen the rest of the fairy world is seen to be in disorder. This is shown in the Hoffman version by their being a party and fairies getting drunk and causing general chaos within the fairy world. In Shakespearean times there were only a limited amount of props that Shakespeare could use during his play therefore he had to transport the audience to the fairy world using their imagination. Shakespeare only had a fraction of what is available to use today in his plays and therefore heavily relied on the audience power of imagination and his ability to create a place by using mere words. Shakespeare uses his words very effectively by emphasising the beauty and richness of the fairy world by using world like, orbs, gold coats and rubies. Another technique Shakespeare uses to try and place the audience inside the fairy world is alliteration. Alliteration helps outline the key words in the sentence and reinforces the beauty of the words that Shakespeare uses. An example of alliteration is in Act 2 Scene 1 when Puck says’ ‘And now they never meet in grove of green, By fountain clear or spangled starlight sheen. ‘ Alliteration is used at the end of both of these lines and imprints a picture of beauty into the audience’s mind. Each director confronts the problem of giving the audience the idea that they are changing realms relative to their respective budget. The Hoffman version uses rich props and obscure settings, such as big colourful trees, to resemble the fairy world. Where as in the Noble version where there is a much smaller budget the fairy realm is represented by different colours and lighting effects and a minimal amount of obscure props, such as big umbrellas that the fairies float in on. Through out the play the theme of dreaming becomes very important and is in fact so important it is in the title of the play. Six characters falling asleep and dreaming during the play, which also reinforce the idea of dreaming. When characters fall asleep and dream it causes confusion with the character that has been dreaming and sometimes the dream even stretches to characters around the sleeper. This is when reality and dreams become so closely entwined it becomes impossible for the characters, and the audience to some extent, to tell between the two. An example of this is Bottom, from the mechanicals, when he has a short relationship with Titania and an ass’s head on his shoulders. When he arises he doesn’t know whether his escapade with Titania was reality or just a dream. The fairies playing tricks with the lovers’ emotion’s and feelings as the put fairy dust in their eyes that reinforce this general feel of confusion. This is done while they sleep so when they wake up and are unsure of what they feel about the people closest to them. Examples of this are with Demetrius and Lysander, both of whom where fixated upon Hermia but when they feel asleep they arose madly in love with Helena and couldn’t care less about Hermia because of what the fairies had done while they were sleeping. Dreaming is also reinforced throughout this play as most of it is set in the dark at night time where dreaming traditionally takes place. Also when in the dark, objects are seen in different light and can be construed in the imagination to look like anything as their shadows mangle the shape of the actual object. In the Noble version the power of the subconscious mind is focused on much more than in the Hoffman version, as Noble uses weird sets and strange costumes throughout the play but especially in the woods where so much confusion and mystification occurs. Not only the actual things the viewers see on the screen are used to create this image of a very powerful subliminal world that this play is set in but also the way in which Noble lays out the play. Noble adds a boy to the play and makes it appear as if the play is the boy’s dream and therefore Noble is able to make the play run like a dream which gives him more freedom to make the play more surreal. This idea of the play being the boy’s dream comes from the opening seen when the audience is taken inside a house to the boy that is sleeping with a copy of ‘A Midsummer Night’s Dream’ under his arm. The boy is then suddenly awake exploring a house that is larger than and very unrealistic as doors are enlarged and the boy is made to be very small amongst these huge objects. The reason for the boy dreaming these sequences of events could be because he has read the play as a sort of bedtime story and literal events that could have happened around him or within his family. The boy could have jumbled up the two; reality and fiction, in his subconscious mind and when he fell asleep these idea could have come through. The Noble version could also be thought to take the play to the next level if you like thinking the play to be a more deeper philosophical type of play, rather than a light hearted romantic comedy which Shakespeare original wrote it to be. This philosophical reasoning could be construed as that there is no reality and we all live in one huge dream. In conclusion when comparing the two plays yet they consist of exactly the same characters that say exactly the same words they are quite different. The Noble version appears to be a much funnier play than the Hoffman play becomes of the way certain characters, especially the mechanicals, are presented to the audience. Along with the idea that the Noble version is funnier I believe because Noble has tried to make the play funnier he has also added more fantasy that the Hoffman version mainly because of the sets, back drops and costumes that Noble had decided to use. I think that the Noble version appeals to a younger audience than the Hoffman version does because of its funnier side than the Hoffman version but not a wide spread basis, the film will never be nominated for a BAFTA award or anything of that sort because of its low budget. Where as the Hoffman version has a much higher budget and will therefore appeal to filmgoers rather than people who like to watch Shakespeare on stage. Because of its glamour, lush background and expensive actors I feel that the Hoffman is more magical because Hoffman is able to use whatever set he pleases or go out on location and ‘doll’ up a place to his satisfaction, Noble I don’t think never had that luxury. I think it is more magical because the of setting that Hoffman presents with the film, for example when the audience is taken into the woods and the fairy land I think that the tree in which they are partying appears quite magical. I also feel that the Hoffman version is more romantic because the actors and actresses are always quite close to each and the opening scene illustrates this in the Hoffman version where Hermia, Lysnander and Helena are all pressed closed together. Overall I think that the Noble version is better because I like the way in which Noble has presented the mechanicals and feel that it is more light hearted than the Hoffman version. I also think that the Hoffman version has tried too hard to create the sets that Shakespeare writes about throughout the play and at times is a bit over the top with the backgrounds.

How Google Changed the Internet

How Google Changed the Internet Trying to find something on the internet used to be a challenge many years ago, today Google dominates the search engine world. Google has changed not only the way the United States uses the internet, but also how the world does. The search engine market on the internet is competitive; Google leads the way with the most accurate search results, and other online tools for users to use (Alexa). Google allow users not only to search but to organize their life, find directions, and share content with other users. Google didn’t begin as Google.Founders Larry Page and Sergey met at Stanford University (Stross). Sergey was assigned to show Larry around the school, according to some reports the two disagreed on almost everything. The two reconvened in 1996, and began their first search engine, â€Å"BackRub. † The search engine become very popular and within a year outgrew the servers at Stanford (Stross). The two decided BackRub needed a new nam e, and a new location that could handle the demand. Brainstorming came up with the name Google, a play on the word googol a term for the number represented by the numeral 1 followed by 100 zeros.The word was chosen because it reflects the mission to organize an infinite amount of information on the web (Corporate Information-Google Milestones). In 1998, Andy Bechtolsheim wrote a check for $100,000 to the new company. The new workspace location is set up in the garage of Susan Wojciki’s Melon Park, California home. Later Google filed for incorporation in California and were granted it. They then set up a bank account with the new name and deposited the check. Eventually Google moved to its current location at 1600 Ampatheater parkway.At this point Google has more than 800 employees (Corporate Information-Google Milestones). Google is the most popular search provider in the United States. In 2007 google. com became the most visited website surpassing Microsoft. com (Alexa). Goo gle. com is the most visited site in the U. S. (Alexa). The term â€Å"Google it† has become very popular in the language of an average American (Stross) Google isn’t just the most used search provider in the U. S. but also in the world (Stross) Google. com is available in 28 languages, allowing users from all over the world to search in a language that is comfortable to them(Google Support).Not every country provides all that Google Search has to offer. For example China strictly blocks the regular google. com because they can not control the results of a search done on that website. The only way Chinese people are able to search Google is by visiting Chinese Google google. cn. The Chinese government has the ability to filter search results (Wauters). Other countries have also blocked Google; a popular one that has recently been in the news is Iran (Finkle). Countries block Google so that their citizens won’t have free access to information that is not filtered by the government.Google is most widely popular for their search feature. Their products list is very vast, offering services for the consumer and business. On the consumer side of products Google offers a very long list. The most popular being iGoogle, YouTube, Google Calendar, Google Sync, G-mail, and the list goes on. On the business side of thing Google offers companies AdWords, Google search appliance, and Google custom search. iGoogle allows users to create customized homepages. Users can add gadgets that come in all shapes and sizes.For example a user could add their Gmail, CNN News, and Weather to their page and get all that information at once without having to leave to go to all the individual websites (Google Support). YouTube wasn’t created by Google, it was acquired. On October 9th 2006 Google announced its plans to acquire You Tube for $1. 65 billion (Google Press Center). YouTube is a video sharing website that allows users to upload videos, leave comments, an d create video responses. YouTube is the third most visited website in the U. S. (Alexa). Google Calendar allows users to virtually create a calendar in the format that most people are familiar too.Users are able to invite other users to view their calendar and vies-versa. SMS text messaging can also be set up so that a text message is sent out before an event on the calendar to remind the user (Google Support). Google Sync allows users to sync everything that is Google to their wireless device. This allows users to be able to have make changes on either device and appear on both, without ever having to plug their device into their computer (Google Support). G-mail is Google’s approach at web based e-mail. The layout is very minimalistic, and also allows users to customize their inbox page.The site is ad supported by a small text ad at the top of the page, unlike many other free e-mail providers G-mail does not place a ad at the footers of the users sent e-mail. Each user is given up to one gigabyte of free storage, virtually making it so users do not have to delete anything if they don’t want to (Google Support). Google isn’t just all about marketing to consumers, but also to business of all sizes with a wide variety of products for business customers. The most popular product is Google AdWords(Stross). AdWords allows business to create all sorts of ads for their business.The ads can vary from just text, text and picture, or full sized color ads. The ads are displayed on all sorts of Google services, the most popular is in search results, the ad would appear first if it had something to do with what the user was searching for. AdWords is a very cost effective way for business to promote online because it is pay for click, the business is only charged when their ad is clicked on (Google Business Solutions). The other very popular for business customers from Google is called Google search appliance (Stross).The search appliance is a device that companies can connect to their network, the appliances then searches and indexes all files on the network making them easier to find. Users of the network can then just type in what they are looking for, and get instant results. The search appliance can be customized to fit business on the small to extremely large scale (Google Business Solutions). Google is not just available on the web, but also on the go. Google offers a large variety of products for the mobile users. The most popular are Google mobile, Android mobile operating system and Google Maps for mobile.Google mobile allows users to quickly search for information using their phones. A full range of the Google family of products are available in the mobile addition, users simply point their mobile internet browser to google. com and Google recognizes that the request is coming from a mobile phone and automatically converts into the mobile version of Google (Google Support). If mobile users do not have access to the in ternet on their phone Google provides a short text number that users can send text messages to. Users simply text what they are looking for and Google text them back with the search results (Google Support).Google Android is an operating system for mobile phones. It is more typically referred to just as Android. The operating system allows open development allowing users to fully customize their phones and to create application. Users can also  purchase thousands of applications from the Android market to continue to customize their phone. Basic Google products come pre-installed on the phone (Google Support). Google maps for mobile allows mobile internet users to pull up full colored maps and driving directions (Google Support). Users on the go can quickly pull up directions if they become lost or searching for something along their route.Users can also utilize street view on their mobile phones allowing users to see what something look likes as if they were even there (Google Su pport). The future looks good for Google. As the largest search provider in America what does this company have up its sleeve for the future? Google believes that the United States doesn’t have fast enough internet service compared to other developed countries in the world. Their latest project is to link all of the country together using fiber optic cable to create blazing fast internet. Many people have split views on these issues.Ben Scott says â€Å"Google is showing the government that we can have super-fast opened broadband. † According to Scott Cleland â€Å"this is mainly a P. R. stunt†. Google’s ultimate mission is to link rural areas with the large metropolitan community. Google plans to start testing this service later this year; the specific test markets have not been released (Helft). Overall Google is a vital part of the online community. Finding information on the internet is no longer a chore. Google truly has changed the way America searc hes, but also around the world.In the coming years Google will most likely launch new products that will continue to allow it’s users to organize their life, find information, get directions, and share with other users.Works Cited Alexa. Amazon, 2010. Web. 23 Feb. 2010. â€Å"Corporate Information-Google Milestones. † google. com. N. p. , 2010. Web. 18 Feb. 2010. Finkle, Jim, and Ian Sherr. â€Å"Q + A-How can Iran block Google? † Reuters. Thomson Reuters, 11 Feb. 210. Web. 22 Feb. 2010. â€Å"Google Business Solutions. † Google. N. p. , 2010. Web. 26 Feb. 2010. Google Support . Google, 2010. Web. 23 Feb. 2010. <http://google. com/? support>. Google To Acquire YouTube for $1. 5 Billion in Stock. N. p. : n. p. , 9 Oct. 2006. N. pag. Google Press Center. Web. 23 Feb. 2010. Helft, Miguel. â€Å"Google to Offer Superfast Net Service . † New York TImes 10 Feb. 2010: n. pag. The New York Times. Web. 24 Feb. 2010. Jarvis, Jeff. â€Å"The United Sta tes of Google. † Business Week. Business Week, n. d. Web. 19 Feb. 2010. Strickland, Jonathan. â€Å"How Google Works. † How Stuff Works. How Stuff Works, 2010. Web. 22 Feb. 2010. Stross, Randall. Planet Google. New York: Free Press, 2008. Print. Wauters, Robin. â€Å"Censorship 2. 0. † Tech Crunch. N. p. , 24 June 2009. Web. 22 Feb. 2010. YouTube. Google, 2010. Web. 23 Feb. 2010.